ideation iteration illumination

For a while now, I’ve been going back and forth on the current App-madness that continues to rage in the emerging tech space. It has infected everything. First phones, then tablets and now TVs. Professionally speaking, I’m squarely situated in the center of it and have worked on them (who hasn’t at this point?) as well as downloaded, used, enjoyed and hated them on multiple platforms. Ever since Apple created enough object fetishism and cultural esteem in their products, the masses are overwhelmingly accepting of Apple’s heavy handed control of any and everything that can ‘legally’ be put on their device. The only loophole, the single beam of hopeful light is the browser’s ability to access the web. Fortunately, the internet is still not under Apple’s Machiavellian ‘guidance’ but I’ll say that in a low whisper in case big brother is listening.

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