ideation iteration illumination

At the convergence of improved lightweight operating systems, lower cost yet higher powered hardware, high quality streaming media and consumer hunger for content based technology, more and more televisions are turning into “Smart TVs.” We designers are constantly in the spotlight walking the tightrope of good user experience. One end of the rope is tied to the project inception and the other to post launch feedback and as the gravity of competing priorities pulls ever harder, we teeter, sway, and stumble along trying to balance the best interactive experience across the span. In this emergent phase of Smart TV technology, we must take well considered steps forward lest we carelessly and overconfidently miss the rope, lose our balance and tumble, head over heels, toward the unforgiving ground below.

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